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海湾合作委员会 (GCC) 牙科学院使用Instagram:内容和参与度分析

Khalifa S Al-Khalifa¹, Dana O Alakloby², Danah Alsubaii²

¹Department of Preventive Dental Sciences,College of Dentistry, Imam AbdulrahmanBin Faisal University, Dammam, SaudiArabia.

Acta informatica medica : AIM : journal of the Society for Medical Informatics of Bosnia & Herzegovina : casopis Drustva za medicinsku informatiku BiH

|February 2, 2026

概括

海湾合作委员会 (GCC) 的牙科学校可以利用Instagram进行教育和品牌建设. 专业内容和Reels显示了最高的参与度,表明了外展的战略机会.

科学领域:

牙科教育牙科教育
社交媒体营销社交媒体营销
卫生沟通健康沟通

背景情况:

像Instagram这样的社交媒体平台为牙科教育,推广和品牌建设提供了重大机会.
尽管地区社交媒体使用率很高,但海湾合作委员会 (GCC) 牙科学校的使用情况尚未得到充分探索.

研究的目的:

分析海湾合作委员会官方牙科学校账户对Instagram的使用情况.
检查这些平台上的内容类型,媒体格式,目标受众和参与度指标.

主要方法:

一项为期12个月的11个海湾合作委员会牙科院官方Instagram账户的横截面观察研究.
对公开可访问数据的分析,包括帖子细节,参与度量和主题分类.
文章根据受众,语言和媒体格式进行编码;使用描述性统计和回归分析分析数据.

主要成果:

在11个账户中,有5个账户显示出一致的活动,其中教育内容占主导地位 (43.6%).
大多数帖子针对普通受众 (64.6%),但针对专业人士的帖子和Reels产生了最高的参与度.
帖子的性质,语言和标签的使用是参与度的重要预测因素.

结论:

对于海湾合作委员会牙科院校来说,Instagram是一个有价值的工具,特别是在教育目的和专业参与方面.
利用专业内容和Reels来提高知名度和参与度存在战略机会.
未来的研究应该调查平台优化的纵向结果和用户感知.

关键词:

内容分析内容分析牙科教育牙科教育数字化参与度数字化参与度在Instagram上使用Instagram.社交媒体社交媒体

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