整形外科住院计划Instagram与潜在申请人的接触:美国的一组分析
Michael I Kim1,2, Janine S Chan1, Carly Askinas2
1Keck School of Medicine, University of Southern California, Los Angeles, California, United States.
Archives of plastic surgery
|February 2, 2026
概括
排名最高的整合整形手术项目更积极地利用Instagram进行招聘,比排名较低的项目发布更多的参与内容. 这突出了社交媒体的重要意义.
科学领域:
- 医学教育 医学教育
- 数字健康数字健康
- 进行外科手术培训.
背景情况:
- 社交媒体平台,尤其是Instagram,为整合性整形外科住院计划提供了与申请人联系的新途径.
- 随着COVID-19的流行,虚拟互动的使用在评估项目适应性方面得到了加快.
研究的目的:
- 在整合性整形外科住院招聘中分析Instagram使用模式.
- 根据排名,地区和规模,比较计划的社交媒体参与策略.
主要方法:
- 从88个整合性整形手术项目 (2020-2024) 的Instagram帖子进行了审查.
- 专注于参与帖子,如问答和虚拟见面和问候.
- 按Doximity排名 (前20,21-40,41-60,61-88),地区和规模分层的项目.
主要成果:
- 所有节目都有活跃的Instagram个人资料,平均每年发布32.4篇帖子.
- 订婚帖子占总内容的2.7%,见面会是最常见的 (71.3%).
- 排名前20的项目发布频率更高 (52.6 /年),参与率更高 (3.9%),而不是排名较低的项目.
结论:
- 排名更高和规模更大的项目显示出更强大的Instagram存在,有更多的参与机会.
- 优化社交媒体策略可以在虚拟环境中增强在职人员招聘的数字宣传.
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