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收获复活节蛋:享受跨叙事媒体的探索性研究
1William Allen White School of Journalism and Mass Communications, University of Kansas, Lawrence, Kansas, United States of America.
PloS one
|February 2, 2026
概括
假社会关系和粉丝行为增强了对碎片化叙事的享受. 在跨叙事娱乐中发现隐藏的"复活节蛋"也会增加观众的满意度和自豪感.
科学领域:
- 媒体研究 媒体研究
- 娱乐理论 娱乐理论
- 观众研究 观众研究
背景情况:
- 超叙事叙事,以碎片化叙事为特征,在现代娱乐中普遍存在.
- 尽管传播广泛,但跨叙事叙事在学术文献中仍未得到充分的理论化.
研究的目的:
- 探索跨叙事娱乐中观众享受的预测因素.
- 探讨偏社会关系 (PSR) 和粉丝行为在跨叙事享受中的作用.
- 确定发现隐藏元素 ("复活节蛋") 对观众体验的影响.
主要方法:
- 一个探索性研究,采用回顾性调查设计.
- 从956名参与者收集的数据使用了闭式和开放式问题.
- 分析的重点是娱乐享受理论,偏社会关系,粉丝行为和内在奖励.
主要成果:
- 超社交关系和粉丝行为 (例如,在线搜索,讨论) 与内在的奖励和整体享受正相关.
- 内在奖励独立地预测了享受,即使考虑到PSR和粉丝行为.
- 定性分析显示",复活节蛋" (隐藏的元素) 通过各种叙事组成部分被发现,导致观众的兴奋,幸福和自豪感.
结论:
- 超社交关系和积极的粉丝参与是享受超叙事媒体的重要驱动力.
- 发现嵌入式叙事元素 ("复活节蛋") 提供了内在的奖励,并提高了观众的满意度.
- 进一步的研究对于了解跨叙事媒体的认知和情感处理及其对观众参与的影响至关重要.
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