沟通母乳养的好处或配方养的风险? 基本过程解释了对婴儿养态度和意图的框架效应
Margherita Guidetti1, Giulia Scaglioni1, Nicoletta Cavazza1
1Department of Communication and Economics, University of Modena and Reggio Emilia, Reggio Emilia, Italy.
Applied psychology. Health and well-being
|February 3, 2026
概括
制母乳养信息很重要. 损失框架的信息 (风险) 反而导致态度恶化,而收益框架的信息 (利益) 改善了态度. 自我有效性和感知到的控制影响了结果.
科学领域:
- 卫生沟通健康沟通
- 行为科学 行为科学
- 心理学 心理学 心理学
背景情况:
- 信息框架显著影响健康决策.
- 了解信息框架背后的心理机制对于有效的健康促进至关重要.
研究的目的:
- 调查收益框架与损失框架信息对母乳养和配方养态度和意图的影响.
- 检查影响力和信息接受的调解作用.
- 探索自我效能和感知行为控制 (PBC) 的缓和效应.
主要方法:
- 一项预先注册的实验研究,涉及282名孕妇,随机分配到获得框架,失去框架或对照条件.
- 测量态度,意图,情感反应,信息接受,自我效能和PBC.
- 分析了调解和适度效应.
主要成果:
- 损失框架导致负面影响,减少信息接受和恶化母乳养意图.
- 收益框架诱导了积极的影响,增加了信息接受度和改善了母乳养意图.
- 低自我效能和PBC放大了负面信息效应,抑制了积极的信息效应.
结论:
- 基于风险 (损失框架) 的母乳养信息可能会因负面情感反应而产生反作用.
- 基于益处 (增益框架) 的信息在促进母乳养方面更有效.
- 促进健康的战略应侧重于利益和提高妇女的自我效能和感知控制.
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