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Updated: Feb 7, 2026

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文化认同是否催化了行为? 一项基于TAM的研究,研究了中国博物馆文化创意产品的消费情况

Changping Hu1, Pengxiang Niu1, Xiaoyi Chen1

  • 1Art Institute, Xiangtan University, Xiangtan, China.

PloS one
|February 5, 2026
PubMed
概括

中国消费者在购买博物馆创意产品时,优先考虑产品的设计和功能,而不是文化身份. 专注于材料,颜色和实用性,以促进这些文化产品的销售.

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