中国广告文本中的不同修辞数字如何影响心理图像,情绪反应和记忆
1School of Culture & Law, Fujian Polytechnic Normal University, Fuzhou, China.
Acta psychologica
|February 5, 2026
概括
中国广告副本中的比喻显著增强了心理图像,快乐和记忆回忆,而不是比喻. 这项研究突出了修辞手段对消费者反应的心理影响.
科学领域:
- 消费者心理学 消费者心理学
- 修辞学研究 修辞学研究
- 广告的有效性 广告的有效性
背景情况:
- 之前的研究表明,修辞的流行语影响了广告的有效性.
- 了解消费者对语言设备的反应对于营销至关重要.
- 隐喻与隐喻对中国广告心理结果的具体影响需要进一步探索.
研究的目的:
- 调查隐喻和隐喻对中国广告中的心理图像,快乐和记忆的影响.
- 扩大现有知识,了解修辞数字如何影响广告的有效性.
- 提供关于消费者对不同修辞的心理反应的经验证据.
主要方法:
- 111名中国成年人接触了含有隐喻或隐喻的中国广告.
- 参与者对每个广告所唤起的心理图像和快乐进行了评分.
- 免费和有提示的回忆任务被管理来评估记忆保留.
主要成果:
- 使用隐喻的广告副本产生了明显更高水平的心理图像和快乐.
- 隐喻性广告副本也导致了在cued和free回忆任务中的优异性能.
- 这些发现表明,隐喻对广告接收有明显的心理影响.
结论:
- 不同的修辞数字,特别是隐喻和隐喻,在中国广告中引起了不同的心理结果.
- 在这种情况下,隐喻似乎是一个比代名词更有效的修辞手段,用于增强心理图像,快乐和记忆.
- 这项研究深入了解消费者对广告中的修辞手段的反应.
相关概念视频
Higher Mental Functions of Brain: Learning and Memory
2.1K
Memory is one of the most vital higher mental functions of the brain. Memory is closely related to learning because it enables us to retain information and experiences from our past to use them in our present life. It also helps us to remember facts, events, and skills, such as riding a bike or swimming. There are two types of memory — declarative memory, which involves memorizing facts or events, and procedural memory, which enables us to remember how to do something like writing or...
2.1K
Rules for Significant Figures
39.9K
In any measurement, the precision of the measuring tool is an essential factor. An ordinary ruler, for example, can measure length to the closest millimeter; a caliper, on the other hand, can measure length to the nearest 0.01 mm. As a result, the caliper is a more precise measurement tool because it can measure extremely minute changes in length. The measurements will be more accurate if the measuring tool is more precise.
It should be emphasized that when we represent measured values, the...
It should be emphasized that when we represent measured values, the...
39.9K
Uncertainty in Measurement: Significant Figures
83.3K
All the digits in a measurement, including the uncertain last digit, are called significant figures or significant digits. Note that zero may be a measured value; for example, if a scale that shows weight to the nearest pound reads “140,” then the 1 (hundreds), 4 (tens), and 0 (ones) are all significant (measured) values.
83.3K
Significant Figures in Calculations
19.8K
Uncertainty in measurements can be avoided by reporting the results of a calculation with the correct number of significant figures. This can be determined by the following rules for rounding numbers:
19.8K
Role of Affect in Interpersonal Attraction
232
Affect plays a crucial role in shaping interpersonal evaluations and perceptions. Emotions influence how individuals judge and respond to others, often determining whether interactions are viewed positively or negatively. This effect can manifest directly through interactions with the person in question or indirectly via associations with unrelated emotional experiences.Direct Effects of Affect on AttractionAffect directly influences interpersonal attraction when a person’s behavior...
232
Physiology of Emotion
3.4K
The physiology of emotions is a multifaceted process involving the autonomic nervous system, brain structures, hormones, and neurotransmitters. This intricate interplay dictates how emotions manifest in the body and influence behavior.
Autonomic Nervous System
The autonomic nervous system (ANS) plays a critical role in emotional responses by regulating involuntary physiological functions. It consists of two main components: the sympathetic and parasympathetic systems. The sympathetic system...
Autonomic Nervous System
The autonomic nervous system (ANS) plays a critical role in emotional responses by regulating involuntary physiological functions. It consists of two main components: the sympathetic and parasympathetic systems. The sympathetic system...
3.4K


