在非大学年轻人和TikTok影响者中对人类乳头瘤病毒疫苗的看法:定性研究
Amelia Burke-Garcia1, Dasha Afanaseva2, Erin Cutroneo3
1Public Health Department, National Opinion Research Center, Washington, DC, United States.
JMIR formative research
|February 6, 2026
概括
年轻人,特别是那些没有上大学的年轻人,在TikTok上没有看到太多人类乳头瘤病毒 (HPV) 疫苗信息. 影响者可以帮助分享这种重要的癌症预防信息,如果内容是真实的.
科学领域:
- 公共卫生 公共卫生
- 社交媒体研究 社交媒体研究
- 疫苗学 疫苗学 疫苗学
背景情况:
- 人类乳头瘤病毒 (HPV) 疫苗接种对于预防癌症至关重要,但在年轻人中,特别是那些没有上大学的人中,疫苗接种率不够理想.
- 通过传统的医疗道更难接触到这一群体,因此需要采用替代的沟通策略.
- TikTok是年轻人的主要社交媒体平台,为公共卫生信息提供了潜在的途径.
研究的目的:
- 探索年轻成年人和TikTok影响者的观点,以在平台上传播HPV疫苗信息.
- 评估使用影响者作为难以接触的年轻成年人中HPV疫苗接种的受信任信使的潜力.
主要方法:
- 进行了5个焦点小组,与34名非大学年轻人 (按性别和疫苗接种状况分层),不包括高度犹的个人.
- 招募了9名TikTok影响者,他们的受众年龄在18-25岁之间,进行了深入的访谈.
- 影响者代表了不同的背景,追随者数量和内容类型,以捕捉不同的观点.
主要成果:
- 年轻人在网上寻找健康信息,TikTok是一个重要的来源,但很少有人遇到HPV疫苗的内容.
- 大多数年轻人对TikTok上的HPV疫苗信息是开放的,如果它是真实的,可联系的和基于事实的.
- 影响者优先考虑真实性和真实的受众联系,表达愿意在特定条件下分享HPV疫苗内容.
结论:
- TikTok显示了吸引非大学年轻人参与HPV疫苗接种讨论的前景.
- 影响者可以作为有效的信息传递者,因为他们与受众建立了社会关系.
- 战略影响者合作和真实的内容是提高HPV疫苗接种意识的关键,在服务不足的年轻成年人群中.
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