在Instagram上推广的#MiniCupVape电子烟:一个青年参与行动研究方法
Page D Dobbs1, Margaret Mahoney2, Henry Obajaja3
1Department of Health Behavior and Health Education, Fay W. Boozman College of Public Health, University of Arkansas for Medical Sciences, Fayetteville, AR USA.
American journal of preventive medicine
|February 8, 2026
概括
伪装成类似玩具和boba杯的电子烟在Instagram上得到了大量宣传,对年轻人构成风险. 加强社交媒体监督和监管对于保护年轻人免受这些非法烟草产品的影响至关重要.
科学领域:
- 公共卫生 公共卫生
- 社交媒体研究 社交媒体研究
- 控制烟草的控制方式
背景情况:
- 电子烟的推广在社交媒体平台上很普遍.
- 伪装的电子烟,类似于日常用品,如博巴杯和玩具,对于家长和教育工作者来说,越来越难以检测.
- 青年参与行动研究被用来研究这些产品.
研究的目的:
- 在Instagram上推广微型boba杯和玩具形状电子烟的特点.
- 了解这些伪装的电子烟的营销策略和目标受众.
主要方法:
- 利用青年研究人员和服务学习课程从7月至2022年12月收集Instagram数据.
- 通过应用程序编程界面收集了199个Instagram帖子,通过应用程序编程界面推广boba杯和玩具形状的电子烟.
- 雇佣训练有素的编码员来注释帖子,开发代码簿并确保编码员之间的可靠性.
主要成果:
- 文章中很大一部分是伪装成微型博巴杯 (77%),可乐 (27%) 和玩具 (15%) 的非法电子烟产品.
- 帖子包括年轻人使用这些设备的图像 (23%) 和大规模生产 (11%).
- 营销内容建议的产品是针对成年人 (17%) 的,可供国际运输 (35%).
结论:
- 在Instagram上宣传伪装的电子烟可能会吸引未成年人.
- 像美国食品和药物管理局这样的监管机构需要意识到年轻人接触这些非法产品.
- 加强对青少年受欢迎的社交媒体平台的监管和监管是必要的,以减轻对年轻观众的尼古丁和烟草制品的营销.
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