努力规范鼓励更多的努力,但不少
Emily Zohar1, Michael Inzlicht1
1Department of Psychology, University of Toronto.
Journal of experimental psychology. General
|February 9, 2026
概括
人们通常更喜欢少努力,但社会规范显著影响选择. 这项研究发现,人们增加了努力以匹配高力度规范,但抵制低力度规范,表现出对减少努力的抵抗力.
科学领域:
- 社会心理学 社会心理学
- 行为经济学是一种行为经济学.
背景情况:
- 最少努力法则表明,个人更喜欢获得奖励的最小努力.
- 以前的研究往往忽视了对努力的社会影响,尽管人类是受群体规范影响的社会存在.
研究的目的:
- 调查个人是否同样符合高努力和低努力的社会规范.
- 为了确定一个规范的方向 (高与低的努力) 是否会影响其对行为的影响.
主要方法:
- 12项研究涉及1,957名参与者完成需求选择任务.
- 参与者反复选择一个困难或容易的任务.
- 实验操纵涉及向参与者告知先前参与者的选择.
主要成果:
- 当参与者被告知其他人选择了更难的任务时,他们付出了更大的努力.
- 当被告知其他人选择了更容易的任务时,参与者没有减少努力,甚至增加了它.
- 与对照组相比,努力水平保持不变,即使低力度变得更有吸引力.
结论:
- 个人很容易适应高力度规范,但拒绝适应低力度规范.
- 社会影响可以激发更多的努力,但有强烈的抵制力降低低于典型水平的努力.
- 对努力的规范性影响是特定于任务的,这表明了取决于背景的效应.
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