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相关概念视频

Persuasion Strategies01:52

Persuasion Strategies

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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Application of Differentiation to Business01:29

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Calculus offers essential techniques for businesses seeking to optimize pricing strategies and revenue. In this case, a bakery wants to determine the ideal price and daily sales volume to maximize revenue. By modeling how changes in price affect demand and revenue, the bakery can apply calculus to make data-driven decisions.The demand function relates the price per cupcake to the number of cupcakes sold and captures how lower prices increase sales. Based on market data, the demand function can...
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Second Order systems II01:18

Second Order systems II

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In an underdamped second-order system, where the damping ratio ζ is between 0 and 1, a unit-step input results in a transfer function that, when transformed using the inverse Laplace method, reveals the output response. The output exhibits a damped sinusoidal oscillation, and the difference between the input and output is termed the error signal. This error signal also demonstrates damped oscillatory behavior. Eventually, as the system reaches a steady state, the error diminishes to zero.
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How Data are Classified: Categorical Data01:11

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A variable, usually notated by capital letters such as X and Y, is a characteristic or measurement that can be determined for each member of a population. Data are the actual values of variables. They may be numbers, or they may be words. Datum is a single value.
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ATP Driven Pumps I: An Overview01:27

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ATP-driven pumps, also known as transport ATPases, are integral membrane proteins. They have binding sites for ATP located on the membrane's cytosolic side and the ion-conducting domain in the transmembrane region. These pumps use the free energy released from ATP hydrolysis to move the solutes across cell membranes against an electrochemical gradient.
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How Data are Classified: Numerical Data00:59

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Data that are countable or measurable in specific units are called numerical or quantitative data. Quantitative data are always numbers. Quantitative data are the result of counting or measuring the attributes of a population. Amount of money, pulse rate, weight, number of people living in a town, and number of students who opt for statistics are examples of quantitative data.
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线下数据驱动的推系统,用于改善小企业的营销策略.

Hwijae Son1, Sung Woong Cho2, Hyung Ju Hwang3

  • 1Department of Mathematics, Konkuk University, Gwangjin-gu, The Republic of Korea.

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|February 12, 2026
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概括

这项研究引入了一种新的推系统,使用线下数据来识别可能使用优惠券的客户,提高转化率 (CR) 并降低小型企业的营销成本. 该系统有效地应对数据稀疏性和冷启动问题等挑战.

关键词:
通过冷启动启动.数据增强数据增强机器学习是机器学习.线下营销线下营销 在线营销推者系统推者系统

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科学领域:

  • 计算机科学 计算机科学
  • 营销 营销 分析 分析
  • 商业情报 (BI) 是一种商业情报.

背景情况:

  • 推系统可以提高各个部门的用户参与度.
  • 小企业在线营销时面临高的每行动成本 (CPA) 和低的转化率 (CR).
  • 个性化营销活动是识别高价值客户的关键.

研究的目的:

  • 为小型企业开发一种新的推系统,以降低营销成本.
  • 利用离线交互数据来识别可能使用折扣券的客户.
  • 提高营销努力中的转化率 (CR) 和降低每行动成本 (CPA).

主要方法:

  • 使用离线交互数据,包括商店级优惠券和点日志数据.
  • 实施定制的数据增强技术,以解决冷启动问题和数据稀疏性.
  • 使用CPA,CR和根平均平方误差等指标评估系统性能.

主要成果:

  • 拟议的推者系统显著优于传统的在线营销平台.
  • 该系统有效地识别了倾向使用折扣券的客户,从而增加了CR.
  • 通过提高效率,证明了营销成本的降低.

结论:

  • 合并线下数据与适当的增强对于成本有效的营销是有价值的.
  • 这种新的推系统为那些在线营销费用难以支付的小企业提供了可行的解决方案.
  • 数据增强技术对于克服线下推系统的挑战至关重要.