声称信任:美国消费者对肉类和家禽声称的信任
Andrew Dilley1, Brandon R Mcfadden1, James L Mitchell1
1Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR, 72701.
Journal of animal science
|February 12, 2026
概括
消费者对肉类和家禽声明的信任度很低,特别是动物福利和环境因素. 虽然美国农业部 (USDA) 被信任,但第三方认证可以进一步提高消费者的信心.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 农业经济学 农业经济学
背景情况:
- 食品安全和检查局 (FSIS) 在2024年秋季更新了关于肉类和家禽的动物养殖和环境相关声明的指导方针.
- 修订强调第三方认证,在不适当的批准和合规性问题之后.
- 由于有效性调查,人们对消费者信心的担忧增加了.
研究的目的:
- 检查肉类和家禽产品的9个特定索赔类别的消费者信任.
- 通过最佳-最差缩放方法确定最值得信赖和最不值得信赖的索赔类别.
- 评估家庭购物角色和肉类消费频率对信任的影响.
主要方法:
- 一项基于网络的调查收集了来自1,485名受访者的数据.
- 最好的最坏的缩放确定了值得信赖和最不值得信赖的索赔类别.
- 分析包括按家庭购物角色和肉类消费频率进行分层.
- 评估消费者对认证机构 (如美国农业部和第三方认证机构) 的知识和信任.
主要成果:
- 消费者信任的品种和来源/可追溯性要求最多.
- 与动物福利和环境相关的声明获得了最低的信任.
- 在所有九个索赔类别的总体信任水平普遍较低.
- 家庭角色和消费频率对信任的影响最小.
- 消费者主要信任美国农业部,第三方认证增强了信任.
结论:
- 消费者对肉类和家禽声明的信任,特别是关于动物福利和环境做法,是一个重大的问题.
- 虽然美国农业部是一个值得信赖的认证机构,但结合第三方认证可以进一步增强消费者的信心.
- 调查结果提供了量化见解,以指导干预措施,并改进标签,以提高消费者对食品声明的信任.
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