消费者对"清洁标签"高脂肪,低碳水化合物蛋白质酒吧的看法
Meghan M Stewart1, Md Shakir Moazzem2, Jordan N Proctor3
1Department of Food Science and Technology, University of Georgia, Athens, GA 30602, USA.
Foods (Basel, Switzerland)
|February 13, 2026
概括
消费者更喜欢高脂肪,低碳水化合物 (HFLC) 蛋白质条,蛋白质含量高,脂肪含量低. 关键的偏好包括天然成分,最小的成分和高和度,以改善HFLC酒吧的开发.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 营养 营养 营养 营养 营养
背景情况:
- 高脂肪,低碳水化合物 (HFLC) 饮食很受欢迎,增加了对符合标准的零食产品 (如蛋白质棒) 的需求.
- 消费者对HFLC蛋白质棒的接受受感官属性和成分感知的影响.
- 现有的HFLC酒吧可能无法满足消费者对味道,质地和成分配置的期望.
研究的目的:
- 评估消费者对含有不同牛肉脂脂肪含量的HFLC蛋白质棒的看法.
- 确定影响消费者接受HFLC蛋白质棒的关键感官属性和成分偏好.
- 为开发改进的HFLC蛋白条配方提供见解.
主要方法:
- 一项涉及102名参与者的消费者接受性测试评估了五个HFLC蛋白条样本 (四个准备好,一个商业).
- 感官属性 (喜欢,纹理,味道,香味) 和购买意图被评估使用快乐,诊断和近乎正确 (JAR) 尺度.
- 收集了与HFLC产品类别相关的消费者人口统计数据,消费习惯和成分偏好.
主要成果:
- 没有HFLC蛋白条样本,包括商业选择,获得了高的整体喜好.
- 在测试的样本中,最喜欢的是在蛋白质含量最高,脂肪含量最低的准备好的HFLC棒.
- 与商用酒吧相比,准备好的HFLC酒吧在风味和香味方面获得了明显更高的评分 (p ≤0.05).
- 消费者优先考虑高蛋白质,高和度,最小和天然的成分,并且在HFLC零食产品中不添加糖.
结论:
- 通过加入脂肪协同作用的风味 (甜度,度,辛度) 和通过瘦蛋白质增强质地,可以实现HFLC蛋白质棒的改进.
- 消费者需求更倾向于HFLC零食产品,这些零食产品含有更少,更天然的成分,并具有显著的和效果.
- 制定符合消费者偏好的HFLC蛋白质棒,以简单的成分,自然性和腹感为市场成功的关键.
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