作为全球沟通中的情感支持的轻量级翻译:Pop Mart的定性分析
1School of Journalism and Communication, Henan University, No. 379, North Section of Mingli Road, Zhengzhou, 450046, China; School of Psychology, Henan University, North Section of Jinming Avenue, Kaifeng, 475004, China; Research Center for Oral Culture and Communication, Henan University, No. 379, North Section of Mingli Road, Zhengzhou, 450046, China.
Acta psychologica
|February 13, 2026
概括
波普马特 (Pop Mart) 是一个流行商店.
科学领域:
- 消费文化研究 消费文化研究
- 文化品牌是文化品牌.
- 数字营销 数字营销 数字营销
背景情况:
- 波普马特是设计师玩具行业的一个重要的文化现象.
- 全球消费文化为其起提供了背景.
- 设计师玩具代表着一个不断增长的市场部分.
研究的目的:
- 为了分析Pop Mart的"轻量化传导"战略.
- 在他们的营销中发现情感支持的途径.
- 了解Pop Mart如何实现文化共和商业可扩展性.
主要方法:
- 基于理论的方法. 地理理论方法.
- 使用NVivo 15对来自YouTube和Bilibili的3584个用户评论进行分析.
- 三级编码过程. 三级编码过程.
主要成果:
- 波普马特简化了视觉符号,并减少了文本,使其易于解释和情感投影.
- 该品牌通过象征性转化和用户参与,促进了情感共.
- 适应性机制减轻跨文化摩擦,将象征性资本转化为商业价值.
结论:
- "轻量级传导"可以提供情感支持和品牌增长.
- 波普马特的战略为旨在取得文化和商业成功的品牌提供了洞察力.
- 该研究强调了商业流通和文化反的相互作用.
相关概念视频
Qualitative Analysis
25.2K
For solutions containing mixtures of different cations, the identity of each cation can be determined by qualitative analysis. This technique involves a series of selective precipitations with different chemical reagents, each reaction producing a characteristic precipitate for a specific group of cations. Metal ions within a group are further separated by varying the pH, heating the mixture to redissolve a precipitate, or adding other reagents to form complex ions.
For instance, group IV...
For instance, group IV...
25.2K
Qualitative Analysis
1.5K
Qualitative analysis is the process of identifying elements, ions, or compounds in an unknown sample. It is the first and most fundamental type of analysis based on the hierarchy of analytical goals. This hierarchy is significant as it provides a structured approach to scientific research, with qualitative analysis serving as the initial step, providing essential information before moving on to quantitative or other forms of analysis.
There are two main approaches to qualitative analysis:...
There are two main approaches to qualitative analysis:...
1.5K
Communication
8.8K
Communication between two animals occurs when one animal transmits an information signal that causes a change in the animal that receives the information. Organisms communicate with one another in a host of different ways. Signals can be auditory, chemical, visual, tactile, or a combination of these. Communication is a critical behavioral adaptation that promotes survival, growth, and reproduction.
8.8K
Communication
11.8K
Sharing information, concepts, and emotions to foster mutual understanding is communication. The sender, recipient, and transaction must be considered in this manner. The sender is the person who shares the message, the recipient is the person who receives and understands the message, and the transaction is the method used to deliver the message and the variables that affect the communication's context and surroundings. The nurse-client connection is built on therapeutic communication.
11.8K
Global Climate Change
29.1K
Throughout its ~4.5 billion year history, the Earth has experienced periods of warming and cooling. However, the current drastic increase in global temperatures is well outside of the Earth’s cyclic norms, and evidence for human-caused global climate change is compelling. Paleoclimatology, the study of ancient climate conditions, provides ample evidence for human-caused global climate change by comparing recent conditions with those in the past.
29.1K
Translation
157.4K
Lesson: Translation
Translation is the process of synthesizing proteins from the genetic information carried by messenger RNA (mRNA). Following transcription, it constitutes the final step in the expression of genes. This process is carried out by ribosomes, complexes of protein and specialized RNA molecules. Ribosomes, transfer RNA (tRNA), and other proteins produce a chain of amino acids—the polypeptide—as the end product of translation.
Translation Produces the Building Blocks of...
Translation is the process of synthesizing proteins from the genetic information carried by messenger RNA (mRNA). Following transcription, it constitutes the final step in the expression of genes. This process is carried out by ribosomes, complexes of protein and specialized RNA molecules. Ribosomes, transfer RNA (tRNA), and other proteins produce a chain of amino acids—the polypeptide—as the end product of translation.
Translation Produces the Building Blocks of...
157.4K


