在相对风险场景中做出医疗决策:了解沟通替代健康的挑战
Yuanyuan Wu1,2, Ozan Kuru2
1Centre for Trusted Internet and Community, National University of Singapore.
Health communication
|February 16, 2026
概括
对替代健康 (AH) 媒体的接触增加了使用AH治疗的意愿,特别是对于严重的疾病. 关键消费素养 (CCL) 可以缓解与AH和传统医学相关的风险感知.
科学领域:
- 卫生沟通健康沟通
- 医疗决策 - - 医疗决策
- 健康 行为 健康行为
背景情况:
- 越来越多地使用替代健康 (AH) 治疗严重疾病的方法,这是由福祉运动和COVID-19大流行驱动的.
- 关于健康信息曝光,特别是AH媒体在塑造严重疾病的医疗选择中的作用的研究有限.
- 需要了解个人在做出关键健康决策时如何在复杂的媒体环境中导航.
研究的目的:
- 调查AH媒体使用与愿意使用AH与严重疾病常规治疗之间的关系.
- 检查风险-收益观念和对AH错误信息的信念的调解作用.
- 探索批判性消费素养 (CCL) 对这种关系的缓解作用.
主要方法:
- 在新加坡调查了1,020人,新加坡是一个高AH使用率的国家.
- 导向-刺激-推理-导向-反应模型的应用.
- 对串行调解和调节效应的分析.
主要成果:
- AH媒体的使用与使用AH治疗的意愿增加以及对严重疾病使用常规治疗的意愿降低有关.
- 风险-收益看法和对AH错误信息的信念连续调解了AH媒体使用和治疗偏好之间的关系.
- 批判性消费素养 (CCL) 调节了AH媒体使用与AH和传统治疗的风险感知之间的关联.
结论:
- 医疗保健媒体通过塑造风险感知和促进错误信息,显著影响医疗决策,特别是严重疾病.
- CCL在减轻AH媒体对健康选择的影响方面发挥着至关重要的作用.
- 结果为导航复杂的医疗信息环境提供了对健康沟通策略的见解.
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