社区卫生工作者和社交媒体:好处,缺点和培训需求
Manuel A Ocasio1,2, Joanna Fashjian1, Charles A Haywood3
1Department of Pediatrics, Tulane University School of Medicine, New Orleans, LA, USA.
mHealth
|February 16, 2026
概括
社区卫生工作者 (CHW) 可以通过社交媒体扩大他们的影响力,但需要培训来应对隐私和内容创建的挑战. 人工智能工具具有潜力,但对CHWs的真实性和准确性提出了担忧.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 社区卫生工作者 (CHWs) 对公共卫生至关重要,传统上是亲自工作.
- 社交媒体为扩大CHW外展和健康信息传播提供了潜力.
- 建议进行培训,以为CHW提供社交媒体使用技能,包括人工智能工具,同时管理风险.
研究的目的:
- 探索社交媒体对CHWs的好处和缺点.
- 了解CHW对社交媒体技能培训的偏好.
- 评估CHW对使用人工智能用于社交媒体内容创建的兴趣.
主要方法:
- 对美国路易斯安那州15家医疗保健机构进行了定性采访.
- 采访发生在2024年10月至2025年2月期间.
- 数据分析涉及演和一般感应方法,最终与CHW输入完成.
主要成果:
- 五个主题出现了:影响力/参与度,隐私/保密性,健康教育,组织政策和时间/努力.
- 医疗保健工作者看到了社交媒体在接触特定群体方面的价值,但注意到农村互联网接入的限制.
- 对社交媒体培训的支持很高,喜欢互动和文化敏感的内容;人工智能培训引发了真实性的担忧.
结论:
- 社交媒体可以加强CHW外展和健康信息获取.
- 挑战包括维护边界并确保CHW和客户的隐私/保密.
- 研究结果将为为CHWs开发响应式社交媒体技能培训提供信息.
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