在中国电子烟治理中协调沟通的困境:对社交媒体争议的计算话语分析
Zhangyan Li1, Yanhe Zhao2, Xingrui Wang3
1College of Media and International Culture, Zhejiang University, Hangzhou, China.
Tobacco induced diseases
|February 16, 2026
概括
中国中国中国中国.
科学领域:
- 公共卫生 公共卫生
- 沟通研究 沟通研究
- 数字媒体分析 数字媒体分析
背景情况:
- 中国严格的电子烟法规面临着由于沟通碎片化的挑战.
- 一个涉及名人的病毒事件突出了战略叙事协调方面的问题.
- 沟通失败削弱了烟草控制工作的合法性.
研究的目的:
- 调查战略叙事协调失败如何影响中国电子烟法规.
- 分析病毒事件在塑造烟草控制的公共话语中的作用.
- 探索协调沟通作为烟草治理框架的概念.
主要方法:
- 网络抓取和大型语言模型 (LLM) 用于主题建模.
- 在微博上讨论电子烟的批判性话语分析 (CDA) (2024年7月至10月).
- 对涉及名人的病毒事件进行分析,以了解叙事动态.
主要成果:
- 电子烟的内容广泛流传,但缺乏关键的健康框架.
- 公共话语转向道德判断,文化认同和个人自由.
- 话语差距削弱了烟草管制的合法性,并促进了反叙述.
结论:
- 协调沟通对于有效的烟草治理至关重要.
- 法律法规需要积极的叙事领导力来实现公共卫生的合法性.
- 建议采用多方利益相关方的方法来促进以健康为中心的公共话语.
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