设计和营销孕产妇健康旅游目的地:来自用户生成内容的见解
Lina Yan1, Songyu Jiang2, Han Wang3
1School of Culture and Tourism, Hebei Tourism College, Chengde City, 067000, China.
African journal of reproductive health
|February 17, 2026
概括
孕产妇健康旅游涉及到由安全和社会因素影响的复杂决策,而不仅仅是休. 这项研究为营销和规划包容性,以护理为导向的孕妇旅行提供了洞察力.
科学领域:
- 旅游研究 旅游研究
- 孕产妇健康研究研究
- 营销策略 营销策略
背景情况:
- 孕产妇健康旅游是一个新兴的利基市场.
- 了解孕妇的旅行动机和决策至关重要.
研究的目的:
- 检查孕产妇健康旅游的设计和营销.
- 为母亲的旅行体验开发一个概念框架.
主要方法:
- 混合方法方法:隐藏的迪里克莱特分配 (LDA) 用户生成的内容 (约128,000条目) 和47个半结构面试.
- 编码,三角化和理论构建的理论基础.
主要成果:
- 一个具有五个维度的概念框架:产前安全,心理恢复,身体舒适,可持续环境和知情决策.
- 母亲的旅行决定是复杂的,不愿冒风险的,受到社会影响的,不仅仅是休.
- 孕妇旅行的情感,身体和数字方面的整合.
结论:
- 孕产妇健康旅游需要专注于建立信任 (例如,医疗伙伴关系) 和量身定制的服务 (例如,三个月具体).
- 倡导包容性,以护理为导向的旅游规划,与孕产妇健康和可持续发展目标保持一致.
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