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探索成年人与数字食品环境互动的社会经济差异:一项定性研究
Paulina Molina Carrasco1, Natalia Gómez San Carlos1, Lorena Rodríguez Osiac1
1Universidad de Chile, Santiago, Chile.
概括
社会经济地位显著影响成年人如何与数字食品环境互动,影响到在线食品营销的访问,消费和反应. 差距凸显了有针对性的数字健康政策的需要.
科学领域:
- 公共卫生 公共卫生
- 数字化 食品环境 食品环境
- 社会经济的不平等.
背景情况:
- 数字食品环境通过塑造食品获取,推广和消费模式,对公共卫生产生重大影响.
- 关于不同社会经济群体如何与这个不断变化的数字景观互动的证据有限.
- 了解这些相互作用对于制定公平的公共卫生战略至关重要.
研究的目的:
- 为了比较来自智利圣地亚哥高社会经济地位和低社会经济地位 (SES) 社区的成年人与数字食品环境的参与.
- 确定SES如何影响与在线食品购买,推广和信息的互动.
- 探索数字食品环境在塑造不同SES群体的食物选择和健康行为中的作用.
主要方法:
- 智利圣地亚哥的高和低SES社区的78名成年人使用11个重点小组进行了定性,横截面研究.
- 用感应反射主题分析分析数据,以确定关键主题和子主题.
- 探索参与者日常使用在线平台,对数字食品营销的反应,以及参与的动机.
主要成果:
- 社会经济地位 (SES) 塑造了数字食品参与:高SES成年人经常使用在线平台寻找更健康的选择,而低SES成年人则偶尔参与,受到促销的推动.
- 参与者接触到不健康的食品广告,高SES个体表现出更大的意识和避免策略,而低SES成年人则表现出更被动的态度.
- 动机不同:高SES成年人寻求自我护理内容,而低SES成年人优先考虑折扣和更便宜的选择,这表明SES在数字食品环境互动中的差异.
结论:
- 与数字食品环境的互动广泛,但基于社会经济地位表现出显著的差异.
- 调查结果强调需要有针对性的公共卫生政策,包括数字营销监管和改进的数字素养计划.
- 解决社会经济差距对于促进所有成年人更健康,更公平的数字食品环境至关重要.
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