大脑活动揭示了野生动物图像如何唤起社交媒体上的参与
Tara Srirangarajan1, Nik Sawe2, Tierney Thys3
1Department of Psychology, Stanford University, Stanford, CA 94305, USA.
PNAS nexus
|February 19, 2026
概括
位于核和中部前额叶皮层的神经活动预测了在线与野生动物图像的接触. 这些大脑信号可以为可持续行为的模型提供信息,增强保护工作.
科学领域:
- 神经科学是一个神经科学.
- 环境心理学 环境心理学
- 计算社会科学 计算社会科学
背景情况:
- 野生动物图像可以推动环境倡导和捐赠.
- 野生动物图像吸引力的基础神经机制尚未得到充分理解.
研究的目的:
- 研究与野生动物图像相关的神经活动如何影响在线参与和行为.
- 识别特定的神经回路和图像特征,预测社交媒体交互和保护支持.
主要方法:
- 结合了行为实验,神经成像 (fMRI) 和来自国家地理的大型Instagram参与数据.
- 分析了大脑区域的活动,如核 (NAcc) 和中部前额皮层 (MPFC).
- 开发了一个神经启发的模型,以基于社会情感处理特征来预测社交媒体参与.
主要成果:
- NAcc和MPFC活动预测了个人对野生动物的喜好和捐款.
- 集团MPFC活动预测了野生动物图像的总体社交媒体参与 (喜欢).
- 社会情绪处理回路中的神经活动与MPFC活动相关,并预测了在线参与.
结论:
- 特定大脑电路中的神经活动可以预测社交媒体上与野生动物图像的接触.
- 研究结果表明,对野生动物图像的神经反应与社会情感处理有关.
- 该研究提供了对野生动物图像特征的见解,这些图像可能会促进可持续的行为.
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