未来的工作空间:研究商场共事生态系统对购物中心的影响
1Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India.
Work (Reading, Mass.)
|February 19, 2026
概括
购物中心的共同工作空间通过培养富有成效的工作文化和专业网络,提高了租户的保留率. 这一趋势使零售空间重新振兴,使商场成为适合不断变化的专业需求的可行长期工作空间.
科学领域:
- 商业房地产商业房地产
- 工作场所研究 工作场所研究
- 零售创新 零售创新 零售创新
背景情况:
- 新兴趋势是将共同工作空间整合到购物中心商业房地产中.
- 关于零售环境中的共同工作及其对租户保留和绩效的影响的有限研究.
- 需要探索购物中心作为潜在的未来准备的共同工作生态系统.
研究的目的:
- 检查共同工作偏好,工作文化,生产力,网络,社区和租户保留之间的关系.
- 评估购物中心作为共同工作生态系统的可行性.
- 了解影响会员体验和在购物中心的共同工作空间中留住会员的因素.
主要方法:
- 对352名商场共同工作空间的专业人士进行了结构化调查问卷.
- 针对不同部门 (技术,创意,金融,咨询) 进行有目的的抽样.
- 用于数据分析的结构方程建模 (SEM).
主要成果:
- 强烈偏好购物中心的共同工作空间显著增加了租户的保留.
- 共同工作偏好与提高生产力和专业网络之间的正相关性.
- 购物中心的共同工作空间促进社区参与,改善会员体验和保留.
结论:
- 将协同工作融入商场,使零售基础设施恢复活力,并满足现代工作需求.
- 购物中心可以有效地作为动态的,保留租户的共同工作生态系统发挥作用.
- 调查结果指导开发商,运营商和决策者在创建未来商业空间方面做好准备.
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