沟通策略的性别优势:女性领导者在使用以预防为重点的语言时效率较低,但更受欢迎
M Asher Lawson1, Sandra C Matz2, Friedrich M Götz3
1INSEAD, Fontainebleau, France.
Personality & social psychology bulletin
|February 22, 2026
概括
女州长使用不那么刻板的语言改善了社会距离的遵守,但面临较低的支持率. 这种领导困境影响了女性的危机管理,可能会阻碍她们的政治可持续性.
科学领域:
- 政治科学 政治科学是指政治学.
- 社会心理学 社会心理学
- 沟通研究 沟通研究
背景情况:
- 女性领导者面临着双重困境:感知到的可爱性与能力.
- 性别刻板印象影响领导力的有效性和公众的看法.
研究的目的:
- 检查COVID-19期间美国州长使用的性别刻板印象语言的影响.
- 评估对州长认可度和公众遵守社会距离的影响.
主要方法:
- 分析了3,759个州长的通讯.
- 谷歌移动数据的13周小组 (6,534次观察).
- 国家调查数据 (57,532名参与者) 和24,247条推文.
主要成果:
- 女州长使用不太以预防为重点,刻板印象的语言增加了社会距离的遵守.
- 这些同样的领导人获得了较低的支持率.
- 有效的危机沟通与领导者可持续性之间存在冲突.
结论:
- 性别刻板印象的语言影响公共卫生遵守和领导人的认可.
- 矛盾的是,女性领导者在危机中的沟通策略可能会破坏她们的政治可行性.
- 调查结果强调了女性在领导职位上所面临的挑战,特别是在公共卫生紧急情况下.
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