意图在中小企业账户高管中使用人工智能
Gehad Mohammed Ahmed Naji1, Muhammad Shoaib Saleem2, Lim Cheah1
1Graduate School of Business, Universiti Sains Malaysia, USM, George Town, Malaysia.
Frontiers in artificial intelligence
|February 23, 2026
概括
马来西亚的中小企业 (SME) 账户高管表现出强烈的意图采用人工智能 (AI),由业绩预期和社会影响等因素驱动. 然而,IT功能对这些企业的AI采用构成了障碍.
科学领域:
- 商业和管理的管理.
- 信息系统信息系统信息系统
- 技术采用 技术采用
背景情况:
- 中小企业 (SMEs) 是重要的经济驱动力,但在采用人工智能 (AI) 等先进技术方面往往落后.
- 了解影响中小企业客户管理人员采用人工智能的因素对于弥合这一技术差距至关重要.
研究的目的:
- 调查马来西亚中小企业账户主管在工作场所采用人工智能的意图.
- 检查技术接受和使用统一理论 (UTAUT),技术特征和个人属性对人工智能采用的影响.
- 解决中小企业账户高管对人工智能理解的知识差距.
主要方法:
- 在马来西亚中小企业的273名账户主管中分发了一份在线问卷.
- 数据分析采用了部分最小平方结构方程建模 (PLS-SEM) 和人工神经网络 (ANN).
- 使用SPSS软件分析了人口统计数据.
主要成果:
- 在预期的绩效,预期的努力,社会影响,促进条件,系统质量,员工意识和个人创新能力与人工智能采用意图之间发现了积极和显著的关系.
- 节省时间的功能和技术的自我有效性与人工智能采用有着微不足道的关系.
- 互联网技术 (IT) 功能与人工智能采用意图呈现出负面,显著的关系.
结论:
- 通过突出关键驱动因素和障碍,研究结果支持在中小企业采用人工智能,特别是在会计部门.
- 组织之间的协作努力可以提高员工的动力和使用人工智能的意图.
- 该研究为决策者和企业提供了有价值的见解,旨在促进中小企业的AI整合.
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