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为什么我们在即将失去东西时更重视它:基于参考的理论理论
Giovanni Pezzulo1, Davide Nuzzi1, Francesco Rigoli2
1Institute of Cognitive Sciences and Technologies, National Research Council, Rome, Italy.
Neuroscience and biobehavioral reviews
|February 23, 2026
概括
我们倾向于更重视东西,因为它们变得稀缺或不可用. 这项研究模拟了下降的期望如何增加主观价值和努力,解释了稀缺性和FOMO效应.
科学领域:
- 认知心理学 认知心理学
- 行为经济学是一种行为经济学.
- 决策科学 决策科学 决策科学
背景情况:
- 常见的观察表明,当损失迫在眉时,对物品/人员的赞赏增加.
- 例如,对稀缺资源或有限时间的机会进行更高的估值.
研究的目的:
- 研究为什么随着未来可用性下降,主观价值会增加的心理动态.
- 开发和测试一个计算模型,解释接近截止日期的参考依赖估值.
主要方法:
- 引入一个计算模型来模拟主观价值变化.
- 分析参考标准的变化和不确定性如何影响估值.
- 检查基于努力的选择,以应对机会减少.
主要成果:
- 模型表明,随着预期的未来可用性在截止日期附近减少,主观价值增加.
- 模拟显示,主观价值的上升增强了确保机会的努力.
- 下降的参考点可以机械地解释价值和努力的变化.
结论:
- 临近截止日期的下降参考点推动了主观价值和努力的增加.
- 这为稀缺性,FOMO和相关的决策现象提供了机制性的解释.
- 该理论提供了可测试的见解,以参考依赖的行为在各种情况下.
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