通过市场塑造促进全球健康获取:案例和经验教训
Claire M Wagner1, Amy Lin2, Sabin Nsanzimana3
1Avenir Management Partners, Boston, Massachusetts, United States of America.
PLOS global public health
|February 24, 2026
概括
市场塑造战略改善了低收入和中等收入国家 (LMICs) 获得基本药物的机会. 这些方法针对关键健康产品的定价,供应和需求,加速其可用性.
科学领域:
- 全球健康 全球健康
- 卫生经济学 卫生经济学
- 制药政策 制药政策
背景情况:
- 尽管医疗保健产品取得了进展,但低收入和中等收入国家 (LMICs) 的获取仍然是一个挑战.
- 市场塑造提供了创新的工具,以克服基本药物的获取障碍.
- 延迟LMICs阻碍了临床有效的卫生干预措施的影响.
研究的目的:
- 检查LMIC中药品获取市场塑造机制的应用.
- 从现实世界市场塑造干预中确定可概括的教训和权衡.
- 突出在不断变化的全球卫生环境中评估市场塑造工具的研究重点.
主要方法:
- 审查从业人员的经验和市场塑造干预措施的案例研究.
- 分析特定的制药产品和生态系统层面的举措.
- 综合了关于定价,供应和需求策略的经验教训.
主要成果:
- 市场塑造已经应用于多种产品,如多卢特格拉维尔,结核病疗法,疟疾疫苗和C型肝炎计划.
- 生态系统层面的干预措施包括循环基金和区域制造业支持.
- 关键的权衡包括捐助者依赖,供应商集中和干预时间.
结论:
- 市场塑造是扩大LMIC中药品获取的可行策略.
- 仔细考虑权衡对有效和可持续实施至关重要.
- 需要进一步的实证研究来优化市场塑造工具,以应对未来的全球卫生挑战.
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