媒体素养干预对年轻成年人关于与物质使用有关的社交媒体信息的决策的影响
Erica Weintraub Austin1, Hae Yeon Seo2, Andrew D Sutherland1
1Department of Strategic Communication, Murrow Collaborative for Media and Health Promotion Research, Edward R. Murrow College of Communication, Washington State University, Pullman, USA.
Health marketing quarterly
|February 26, 2026
概括
一项媒体素养干预措施显示,它对减少年轻人吸烟期望和阻止年长年轻人分享错误信息产生了很小的影响. 根据年龄量身定制策略可以提高干预的有效性.
科学领域:
- 公共卫生 公共卫生
- 媒体心理学 媒体心理学
- 数字通信数字通信
背景情况:
- 年轻人经常在社交媒体上遇到和分享错误信息,这可能会影响物质滥用.
- 通过吸引人的社交媒体信息分享的错误信息对干预提出了挑战.
研究的目的:
- 为了评估一种新的媒体素养干预,使用meme风格的信息图表来抵消关于物质使用的误导性社交媒体内容.
- 评估干预对美国18-29岁成年人的影响.
主要方法:
- 一个混合的因子对象之间的实验,仅在测试后进行在线实验,共有1201名参与者.
- 参与者是18-29岁的美国成年人,他们接触过社交媒体内容.
主要成果:
- 在18-20岁的成年人中,观察到对吸烟预期的小影响.
- 在27-29岁的成年人中,对避免分享错误信息的意图发现了一个小的影响.
结论:
- 媒体素养干预措施在按年龄划分时可能更有效,考虑到不同的认知和情感处理.
- 新兴的成年人可能会从反驳错误信息中的情感吸引力的信息中受益,而年长的年轻人可能会对逻辑后果做出反应.
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