人工智能沟通基调和消费者判断:仆人的感知在行为意图中的作用
1Business School, Hankuk University of Foreign Studies, Seoul 02450, Republic of Korea.
Behavioral sciences (Basel, Switzerland)
|February 27, 2026
概括
人工智能通信语调显著影响用户行为. 当AI被视为下属时,正式的语调更有效,而随意的语调在等级上下文中效果较差,影响用户的判断.
科学领域:
- 人与计算机的交互
- 社会心理学 社会心理学
- 人工智能伦理学 人工智能伦理学
背景情况:
- 人工智能 (AI) 越来越多地被整合到服务交互中,需要用户快速做出社会判断.
- 了解人工智能沟通如何影响用户的感知和行为意图,对于有效的人类-人工智能合作至关重要.
研究的目的:
- 通过社会认知过程,研究AI沟通语调 (正式与随意) 如何影响行为意图.
- 检查AI服从感知的调节作用以及互动结构和经济框架对这些效应的影响.
主要方法:
- 为了测试假设,进行了两个基于场景的实验.
- 参与者的反应是基于对人工智能的态度及其沟通基调,角色构造和机构归因来衡量的.
主要成果:
- 当AI被认为是下属时,正式的AI语调更有效;在等级上下文中,随意的语调效果较差.
- 人工智能作为仆人的看法是由经济框架 (付费与免费访问) 和交互结构 (单向与双向通信) 塑造的.
结论:
- 服务器感知是一种关键的社会认知机制,它调解了人工智能沟通基调对用户行为的影响.
- 这些发现为设计符合用户角色期望和文化背景的AI沟通策略提供了意义.
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