社交媒体使用对垃圾分类意向的影响:一种认知-影响-结合模型与社会扩大风险框架的整合
Yixin Chen1, Huiting Tang2, Ying Lian2
1School of Marxism Studies, University of Science and Technology Beijing, 30 Xueyuan Road, Haidian District, Beijing 100083, China.
Behavioral sciences (Basel, Switzerland)
|February 27, 2026
概括
社交媒体通过塑造情绪和风险感知,显著影响垃圾分类意图. 有效的沟通和社区融合对于促进公众参与废物管理至关重要.
科学领域:
- 环境心理学 环境心理学
- 沟通研究 沟通研究
- 行为科学 行为科学
背景情况:
- 公共参与废物分类对于环境可持续性至关重要.
- 了解支持环境行为的心理驱动因素是必不可少的.
- 社交媒体平台在塑造公众态度和行为方面越来越有影响力.
研究的目的:
- 调查社交媒体使用对中国垃圾分类公共行为意图的影响.
- 将认知-影响-结合模型与风险框架的社会扩展相结合,以解释这些影响.
- 确定影响垃圾分类意图的关键心理路径和结构因素.
主要方法:
- 使用回归分析来检查社交媒体曝光,满足,情绪,风险感知和垃圾分类意图之间的关系.
- 采用调解分析来探索通过情感途径和风险感知的间接影响.
- 进行了定性访谈,以确定知识传播和社区融入方面的结构性缺陷.
主要成果:
- 信息满足对情绪产生了积极的影响,而信息暴露更强烈地引起了负面情绪.
- 无论是积极的还是消极的情绪路径都在很大程度上预测了垃圾分类意图.
- 社交媒体通过双重情感途径和环境风险感知间接影响了行为意图.
结论:
- 需要多样化的沟通策略来加强环境规范的内部化.
- 基于社区的政策干预对于将知识转化为行为改变至关重要.
- 解决分散的知识和不均的社区融合是改善垃圾分类参与的关键.
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