调查潜在资助者的反应,以筹款者在众筹中的不当行为:一个心理反应的角度来看
Hee Rui He1, Haijian Liang2, Xueying Yu3
1Wenzhou Business College, Wenzhou, China.
Scientific reports
|February 27, 2026
概括
在众筹中,筹款者的不当行为会引发心理反应,导致支持者改变他们的捐款态度和行为. 这项研究解释了支持者如何回应恢复他们认为的捐赠自由.
科学领域:
- 行为经济学是一种行为经济学.
- 心理学 心理学 心理学
- 众筹研究 众筹研究
背景情况:
- 众筹提供了可访问的融资,但面临着筹款者不当行为的挑战.
- 个人对自愿众筹不当行为的反应加剧,影响集体决策.
研究的目的:
- 用心理反应理论来解释潜在的资助者对筹款者不当行为的反应.
- 调查不当行为和个体特征如何影响心理反应和随后的行为.
主要方法:
- 使用了一种分离的两阶段部分最小方程结构方程建模方法.
- 数据是通过在线调查收集的,有339个有效的答案.
主要成果:
- 潜在的支持者将筹款活动的不当行为视为对他们的捐赠自由的威胁.
- 不当行为和特征易受反应的倾向显著触发了心理反应.
- 心理反应调解了先例和态度之间的关系,影响行为.
结论:
- 心理反应是理解支持者对众筹不当行为的反应的一个关键因素.
- 调查结果为众筹理论和实践提供了关于道德筹款和支持者参与的见解.
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