社交媒体上的价值观表达:一个分析框架
Limor Shifman1, Tommaso Trillò1, Blake Hallinan1
1The Hebrew University of Jerusalem, Israel.
概括
这项研究引入了一个新的框架来分析社交媒体上的价值观,确定了"做好"和"告知"等关键方向. 它有助于理解在线价值表达和平台生态系统.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 数字媒体研究 数字媒体研究
背景情况:
- 社交媒体平台是全球表达价值观的关键.
- 现有的价值类型对于数字通信动态是不够的.
- 在线环境中出现了新的与沟通相关的价值观.
研究的目的:
- 开发一个分析框架来研究社交媒体上的价值表达.
- 在数字环境中解决传统价值类型学的局限性.
- 了解社交媒体平台培养的不断变化的价值生态系统.
主要方法:
- 开发了一个总体 (做好,做好,感觉好) 和沟通 (告知,影响,债券,表达) 价值方向的框架.
- 利用广泛的跨国研究来构建框架.
- 通过在卡塔尔举行的FIFA世界杯上的TikTok研究检查了框架实用性.
主要成果:
- 该框架有效地识别了复杂的社交媒体话语中的模式.
- 价值导向为用户生成的内容提供了洞察力.
- 证明了框架在分析现实世界的社交媒体事件中的适用性.
结论:
- 拟议的框架增强了对社交媒体价值表达的理解.
- 它提供了一种新的方法来研究在线价值生态系统.
- 提供了分析个人价值观和平台动态之间的相互作用的工具.
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