角色性别对读者偏好的因果关系
Federica Bologna1, Ian Lundberg2, Matthew Wilkens1
1Department of Information Science, Cornell University, Ithaca, NY 14850.
概括
出版业的性别同性恋并不是因为男性避免了女性主角的书籍而导致的. 与业界的假设相反,主角性别对阅读偏好的影响很小,女性对女主角的偏好略有.
科学领域:
- 社会科学 社会科学 社会科学
- 心理学 心理学 心理学
- 出版业研究 出版业研究
背景情况:
- 出版业的利益相关者观察到作者和读者之间的性别同志关系.
- 一个常见的假设是,男性避免写有女性主角的书籍,从而影响出版和推广.
- 关于主角性别对读者偏好的影响的因果证据有限.
研究的目的:
- 提供关于主角性别是否影响读者偏好的因果证据.
- 为了测试这个假设,男人不太倾向于阅读女性主角的书籍.
- 检查女性关于主角性别的阅读偏好.
主要方法:
- 对3000名参与者进行了一项随机调查实验.
- 这项研究孤立了主角性别对读者偏好的因果关系.
- 读者偏好是根据不同主角的性别来衡量的.
主要成果:
- 发现主角性别对阅读偏好的影响接近于零.
- 男性的阅读偏好并没有受到主角性别的显著影响.
- 女性对以女性为主角的故事表现出轻微的偏好.
结论:
- 这项研究挑战了这样的假设,即男性对女性主角的厌恶推动了阅读中的性别同性恋.
- 研究结果表明,女性角色的书籍不太可能疏远男性读者.
- 出版商和作者可以放心,以女性为主角的书籍的可销售性.
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