错误信息和B型肝炎病毒的利能力 声称在Instagram上:形成性的跨部门研究
Zachary C Warner1, Cindy A Turner2, Rodrigo Alvarez3
1Division of Gastroenterology, Hepatology and Nutrition, School of Medicine, University of Utah, Salt Lake City, UT, United States.
JMIR formative research
|March 2, 2026
概括
在Instagram上的乙型肝炎病毒 (HBV) 错误信息获得了更多的参与,并且更有可能以利为导向,而不是准确的信息. 这表明虚假的HBV声称可能更容易传播,可能会影响健康行为.
科学领域:
- 公共卫生 公共卫生
- 数字健康数字健康
- 社交媒体分析 社交媒体分析
背景情况:
- 互联网是健康信息的主要来源,但它经常包含错误信息.
- 全球拥有超过20亿用户的Instagram是传播健康信息的重要平台.
- 关于Instagram上的乙型肝炎病毒 (HBV) 信息的特征,准确性,参与度和利能力的研究有限.
研究的目的:
- 在Instagram上调查HBV信息的特征.
- 评估HBV声称的准确性,包括错误信息和准确信息.
- 分析与平台上的HBV内容相关的参与度和利能力.
主要方法:
- 一项横截面研究分析了2021年12月至2022年1月期间与"乙肝"和"hep b"相关的103个流行的Instagram帖子.
- 经过验证的健康错误信息编码书被调整以评估58个变量,包括索赔类型,准确性 (由临床医生编码),参与度 (喜欢) 和利能力.
- 统计分析,包括千平方,费舍尔精确和z测试,用于比较特征,索赔,准确性和利能力.
主要成果:
- 大多数帖子 (76.7%) 包含准确的HBV信息,但错误信息在关于治疗 (55.6%),治疗 (75%),自然疗法 (92.3%),症状 (60%) 和阴谋 (66.7%) 的声明中普遍存在.
- 与准确的帖子 (平均941.8) 相比,虚假信息的帖子获得了显著更多的喜欢 (平均1459.2).
- 含有HBV错误信息的帖子比准确的帖子 (13.8%) 更有可能以营利为目的 (39.5%).
结论:
- 与准确信息相比,Instagram上的HBV错误信息显示了更高的参与度和利能力.
- 这些发现表明,关于HBV的错误信息可能在视觉社交媒体平台上更容易传播.
- 需要进一步的研究来了解HBV错误信息对健康行为的影响,媒体素养干预可能是有益的.
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