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印度尼西亚不可谈判的象征价值和糖驱动的饮食习惯:使用数字社会学方法的混合方法研究
Ewina Efriani Manik1, Sudarsono Hardjosoekarto1, Ricardi Adnan1
1Department of Sociology, Faculty of Social and Political Science, University of Indonesia, Pondok Cina, Depok, 16424, Indonesia, +62 21 7867222.
JMIR infodemiology
|March 3, 2026
概括
在印度尼西亚,由于糖的象征性价值,文化因素导致了无法控制的糖消费. 解决这个问题需要一种需求侧的方法,专注于消费者行为和更明确的食品标签法规.
科学领域:
- 经济社会学 经济社会学
- 消费者行为研究 消费者行为研究
- 食品市场分析 食品市场分析
背景情况:
- 印度尼西亚糖市场的动态受经济和文化因素的影响.
- 糖的象征性价值有助于持续,无法控制的消费模式.
- 从需求侧的角度来看,对于理解糖市场的社会学至关重要.
研究的目的:
- 分析印度尼西亚糖的象征性和物质价值.
- 调查糖的象征价值与不受控制的消费之间的联系.
- 将贝克特的产品估值框架应用于印度尼西亚的糖市场.
主要方法:
- 利用数字混合方法,包括对在线新闻和YouTube数据的分析.
- 采用文本网络分析和社交网络分析用于数据可视化.
- 进行了深入的采访,并观察了食品和饮料的标签.
主要成果:
- 当糖纳入食品和饮料时,糖的象征价值会加剧,塑造饮食习惯.
- 在印度尼西亚的各个族群中,既定的饮食习惯和对糖的依赖得到了加强.
- 标签法规的不充分执行阻碍了消费者对过度糖的风险的认识.
结论:
- 为糖市场的经济社会学贡献了需求侧的视角.
- 提出了针对消费者行为的策略,以改变以糖为导向的饮食习惯.
- 评估生产者遵守甜味法规,以制糖摄入量和非传染性疾病.
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