"零酒精饮料真的很复杂":导航替代和添加消费问题
Simone Pettigrew1, Bella Sträuli1,2, Asad Yusoff1
1The George Institute for Global Health, UNSW Sydney, Sydney, Australia.
Drug and alcohol review
|March 3, 2026
概括
零酒精产品 (ZAP) 既有好处又有风险,消费者发现它们对社交有用,但太昂贵了. 人们对ZAP存在担忧,认为ZAP是儿童获得类似酒精品味的途径.
科学领域:
- 公共卫生 公共卫生
- 消费者行为 消费者行为
- 酒精政策 酒精政策
背景情况:
- 扩大的零酒精产品 (ZAP) 市场构成了复杂的公共卫生挑战,有可能对整体酒精消费产生积极的替代和负面的补充影响.
- ZAP的净收益仍然未确定,需要对消费者看法进行研究,并将其与公共卫生政策建议保持一致.
研究的目的:
- 确定影响ZAPs替代和添加消费的因素.
- 探索与世界卫生组织政策建议相关的消费者对ZAP的看法.
- 与其他非酒精饮料相比,评估ZAP的感知效用和味道.
主要方法:
- 在澳大利亚三个州进行了9个在线焦点小组,与83名成年酒精消费者 (每月至少消费两次) 进行了交流.
- 利用定性数据分析来探索消费者对ZAP的看法和态度.
主要成果:
- 消费者同意ZAP是昂贵的,但对于酒精预期的社交场合是有用的.
- 关于ZAP与其他非酒精选择的味道和比较实用性存在重大分歧.
- 人们担心ZAP可能会成为儿童对类似酒精产品的介绍.
结论:
- 消费者对ZAP的看法反映了替代和补充效应的双重性质,这给政策带来了挑战.
- 虽然缺乏人口层面的证据,但社区可能会支持旨在减轻ZAP对儿童的潜在危害的政策.
- 需要进一步的研究,以确定日益增长的ZAP市场对公共卫生的影响.
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