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Updated: Mar 7, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

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将数据转化为快乐:人工智能主导的竞选个性化塑造了数字原住民接受TAM-VAM方法的意图

L Durgha Devi1, Thangaraja Arumugam1

  • 1VIT Business School, Vellore Institute of Technology - Chennai Campus, Chennai, India.

Frontiers in artificial intelligence
|March 6, 2026
PubMed
概括

当消费者感知到功能和情感上的好处时,他们会接受人工智能 (AI) 领导的个性化活动. 整合技术接受模型 (TAM) 和基于价值的采用模型 (VAM) 显示,感知价值是营销中人工智能接受的关键.

关键词:
人工智能接受的接受度人工智能主导的竞选个性化这就是TAMAMTAM.这就是VAM VAM VAM.数字原住民就是数字原住民.技术优势 技术优势

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