性别化号对在线互动中亲社会行为的刻板印象影响:链接调解模型
Chang You1, Hao Shen2, Jiaxi Liu1
1School of Humanities and Management, Hunan University of Chinese Medicine, Changsha, China.
Frontiers in psychology
|March 9, 2026
概括
性别化称显著影响在线帮助行为. 女性称通过培养对温暖和社会吸引力的认知来增加亲社会性,影响在线互动.
科学领域:
- 心理学 心理学 心理学
- 社会心理学 社会心理学
- 人与计算机的交互
背景情况:
- 在线互动缺乏非语言线索,使得用户名成为重要的身份标记.
- 性别化用户名可以触发影响社会观念和行为的刻板印象.
研究的目的:
- 调查性别化号对在线亲社会行为的影响.
- 检查这种关系中温暖和社会吸引力的调解作用.
主要方法:
- 两个实验使用了一个想象性的上下文范式.
- 参与者评价了愿意帮助具有男性或女性称的用户的意愿.
- 实验2测试了一种连锁调解模型,其中包括热情,能力和人际吸引力.
主要成果:
- 参与者对女性称的用户表现出更大的亲社会行为.
- 温暖和社会吸引力充分调解了性别称和亲社会行为之间的联系.
- 能力和任务吸引力并没有显著调解这种关系.
结论:
- 性别称通过认知和情感评估影响在线帮助倾向.
- 女人的称增强感知到的温暖和社会吸引力,促进亲社会意图.
- 研究结果支持亲社会行为的理论,并突出了在线环境中性别刻板印象的影响.
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