新西兰人对"超越有机"食品生产系统的感受和态度
Sok L Chheang1, Sara R Jaeger1,2, Birgit Ha1
1The New Zealand Institute for Plant and Food Research Limited Auckland New Zealand.
Journal of the Royal Society of New Zealand
|March 9, 2026
概括
新西兰消费者更喜欢生物动力学农业实践,特别是那些强调土壤健康和生物多样性的农业实践. 他们表现出对农民及其社区角色的强烈支持,比其他接受调查的国家更多.
科学领域:
- 农业科学 农业科学
- 消费者行为 消费者行为
- 食品系统 食品系统
背景情况:
- 了解消费者对新型食品生产系统的看法对于市场接受至关重要.
- 生物动力学实践代表了一种整体的农业方法,整合生态和社会方面.
- 跨文化比较提供了对食物偏好和价值的区域差异的见解.
研究的目的:
- 调查新西兰消费者对基于生物动力学原则的"超越有机"食品生产系统的态度.
- 将新西兰消费者情绪与澳大利亚,新加坡,英国和德国的消费者情绪进行比较.
- 为了确定生物动力学农业的特定元素,与消费者产生积极或负面共.
主要方法:
- 使用了一种新的消费者研究方法:文字突出显示.
- 计算消费者情绪 (喜欢减去不喜欢) 对于描述食品生产系统的单个句子.
- 结果与国际消费者团体先前公布的数据进行了比较.
主要成果:
- 新西兰人表现出各种各样的情绪,从+46.9到-19.0.
- 积极的反应与"平衡农业"",土壤肥力"",生物多样性"",生态系统"和"土地的守护者"有关.
- 最受欢迎的句子强调了农民对土壤,水和野生动物的责任,以建立健康的生态系统和生物多样性.
结论:
- 新西兰消费者对生物动力学农业的生态和以社区为中心的方面表现出强烈的亲和力.
- 与其他国家相比,新西兰人似乎更支持农民和农业部门在当地社区的作用.
- 文字突出显示是衡量消费者对复杂食品生产系统的细微反应的有效方法.
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