影响医院客户体验的因素:私立和政府医院之间的比较
Sanjna Korpal1, Shiksha Kushwah1
1Department of Management Studies, Netaji Subhas University of Technology, New Delhi, India.
Journal of health organization and management
|March 9, 2026
概括
这项研究表明,医院的客户体验 (CX) 通过物理维护,专业人员,专业知识和数字技术得到改善. 不同的医院类型调节这些因素,为医疗保健提供者提供见解.
科学领域:
- 医疗保健管理的管理
- 服务营销服务营销
- 消费者行为 消费者行为
背景情况:
- 客户体验 (CX) 在医疗保健中越来越重要,但其在医院环境中的决定因素需要更深入的研究.
- 双因素理论 (DFT) 提供了一个框架,以了解卫生因素和CX的动机.
研究的目的:
- 通过使用双因素理论 (DFT) 确定影响医院客户体验 (CX) 的关键因素.
- 检查医院类型 (私人与政府) 对CX决定因素的调节作用.
主要方法:
- 一种混合方法的方法,结合了定性勘探和定量分析.
- 使用结构方程建模 (SEM) 分析了来自518名医院受访者的数据.
主要成果:
- 确定了八个CX因素:积极的 (物理维护,人员,专业知识,数字技术,设施) 和消极的 (成本,信息不对称,不便).
- 物理维护,专业人员,专业知识和数字技术显著提高了CX.
- 医院类型适度CX:私立医院的内部设施和政府医院的身体维护.
结论:
- 为医疗保健提供者提供可操作的见解,通过专注于积极的驱动因素和减轻障碍来增强体验.
- 强调数字技术,服务质量和解决信息不对称性是关键策略.
- 该研究独特地整合了积极和消极的CX决定因素,并探索了医院类型的适度.
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