应用刺激 - 生物体 - 响应框架来探索使用意图 - 一个数字文化和创意产品的案例研究,禁城365应用程序
1School of Fine Arts, Guangdong University of Education, Guangzhou, Guangdong Province, China.
PloS one
|March 9, 2026
概括
了解用户对数字文化产品的意图需要检查外部刺激和心理状态. 媒体的丰富性,美学和文化内容显著影响用户的参与度和满意度.
科学领域:
- 数字人文学科 数字人文学科
- 人与计算机的交互
- 文化研究 文化研究
背景情况:
- 对数字文化和创意产品 (DCCP) 使用背后的行为机制的有限理解.
- 需要探索外部刺激如何通过心理和情绪状态影响用户的意图.
研究的目的:
- 调查DCCP用户意图的关键决定因素.
- 检查外部刺激,心理状态和情绪因素的作用.
- 使用禁城365应用程序作为一个案例研究.
主要方法:
- 采用了刺激-生物体-反应 (SOR) 模型.
- 用于数据分析的结构方程建模 (SEM).
- 调查问卷调查,有403个有效的答案.
主要成果:
- 媒体的丰富性对感知到的文化价值和满意度产生了积极的影响.
- 设计美学显著增强感知到的文化价值,满意度和文化身份.
- 高文化内容强化了用户的满意度和文化认同.
结论:
- 感知到的文化价值,满意度和文化身份是用户意图的关键媒介.
- 发展DCCP应该优先考虑文化表达,媒体多样性和美学设计.
- 优化的DCCP可以改善文化交流和用户体验.
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