多语言数字搜索行为揭示了白风的文化差异 德国的信息需求
Lilian Rauch1, Christine Gasteiger1, Markus Böhm2
1Department of Dermatology and Allergy, Biederstein, Technical University of Munich, Munich, Germany.
International journal of dermatology
|March 10, 2026
概括
在线搜索显示,在德国的不同语言中,有不同的白风信息需求. 了解这些差异是文化敏感的皮肤病护理和健康公平的关键.
科学领域:
- 皮肤病学和公共卫生
- 数字健康与信息 寻找行为
背景情况:
- 白风严重影响心理社会福祉,造成痛苦,耻辱和社会排斥.
- 文化因素会影响人们对白风的看法以及患者寻求的信息.
- 在线搜索查询提供了对公共利益和未满足的信息需求的见解.
研究的目的:
- 调查在德国在线寻找白风信息的语言和文化相关差异.
- 为培养具有文化能力的皮肤病护理策略的发展提供信息.
主要方法:
- 使用匿名的谷歌广告关键词规划器数据进行了回顾性观察研究 (2019年10月-2023年5月).
- 分析六种语言的白风相关搜索术语:德语,土耳其语,阿拉伯语,英语,俄语和波兰语.
- 跨语言关键词的专题分类和比较分析.
主要成果:
- 分析了超过780万个与白风相关的搜索查询.
- 一般信息是搜索最多的主题,除了阿拉伯语,治疗选择最高.
- 土耳其和阿拉伯人寻找治疗方法往往包括替代疗法和家庭疗法;在伪装,脱色,应对和心理社会负担的搜索中注意到跨语言的差异.
结论:
- 在线搜索模式揭示了跨语言的共享和独特的白风信息兴趣.
- 语言特定的模式可能表明信息获取,医疗护理导航和语言障碍方面的差异.
- 文化敏感的沟通,多语言教育和包容性护理模式对于皮肤病健康公平至关重要.
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