加拿大的知识动员运动对包括护理人员在内的工作场所工具的影响:知识转化为行动设计研究
Brooke Chmiel1, Allison Williams1, Hinal Pithia2
1School of Earth, Environment and Society, Faculty of Science, McMaster University, 1280 Main Street West, Hamilton, ON, L8S 4L8, Canada, 1 4162193312.
JMIR formative research
|March 11, 2026
概括
发表的文章有效地提高了加拿大护理员工 (CE) 对护理人员包容性工作场所实践 (CIWPs) 的认识. 针对性文章,特别是针对中小企业的文章,在促进基本支持工具方面产生了最大的影响.
科学领域:
- 工作场所健康与安全
- 组织心理学 组织心理学
- 知识动员策略 知识动员策略
背景情况:
- 越来越多的护理员工 (CEs) 将有偿工作与无偿的护理职责相平衡.
- 中小企业面临着负面的健康影响,而他们的无偿护理工作在经济上对医疗保健系统至关重要.
- 包括护理人员在内的工作场所实践 (CIWPs) 既有利于员工福利,也有利于组织生产力,但在加拿大采用仍然很低.
研究的目的:
- 评估两阶段知识动员 (KMb) 活动对加拿大CIWPs提高认识的影响.
- 评估活动在增加旨在支持CIWP实施的工具的采用方面的有效性.
主要方法:
- 采用定量方法,从杂志出版商和项目合作伙伴收集数据.
- 参与度指标 (浏览量,点击量,印象) 和来自社交媒体和网站的分析数据被跟踪到KMb活动.
- 监测了网络研讨会的出席率和CIWP工具的参与度,以评估活动的影响.
主要成果:
- 第一阶段的杂志文章产生了显著的参与,总共有36,308次浏览和55,445次社交媒体印象.
- 针对中小企业的第3条是最成功的第一阶段活动.
- 第二阶段的网络研讨会吸引了目标受众,出席率从22.1%到30.6%不等;在关键文章发布的几个月里,工具的参与度增加.
结论:
- 有针对性的杂志文章是推广CIWPs和相关工具的高效KMb方法.
- 与有机努力相比,付费传播活动的覆盖范围和资源更大.
- 未来的研究应该优先考虑与雇主和专业利益相关者直接接触,以加强CIWP的采用.
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