兽医客户将价值矩阵视为一种有价值的沟通工具,以帮助兽医-客户决策
Journal of the American Veterinary Medical Association
|March 11, 2026
概括
兽医客户积极地将价值矩阵 (VM) 视为一种沟通工具. 该工具有助于兽医和客户之间就物护理选择做出明智的决策.
科学领域:
- 兽医医学 兽医医学 兽医医学
- 客户通信 客户沟通
- 决策支持工具 决策支持工具
背景情况:
- 在兽医实践中,有效的沟通至关重要.
- 兽医-客户决策可能是复杂的,涉及各种因素,如成本,生活质量和治疗选择.
研究的目的:
- 评估兽医客户对价值矩阵 (VM) 的看法,以此作为一种提高兽医-客户沟通和决策的工具.
- 评估VM在不同临床场景中的感知效用.
主要方法:
- 与物主人进行了一项横截面的在线调查.
- 参与者观看了一段视频,展示了VM在模拟的兽医-客户互动中.
- 受访者评价了VM对决策和理解护理选择的实用性.
主要成果:
- 204名受访者认为VM对于支持决策非常有用 (中位数为9/10).
- 大多数参与者都认为VM可以提高对选项,好处和成本的理解.
- 人们认为VM对生活质量,慢性疾病决策和预约后咨询最有用.
结论:
- 兽医客户对价值矩阵 (VM) 的看法是积极的.
- 在兽医实践中,VM显示出作为有效的沟通辅助工具的潜力.
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