在初级保健研究中设计和执行基于电子邮件的患者招聘活动:形成性的二级分析
Vanessa T Vaillancourt1, Marie-Dominique Poirier1, Amélie Fournier1
1Department of Family Medicine and Emergency Medicine, Université de Sherbrooke, 3001 12 Ave N Immeuble X1, Sherbrooke, QC, J1H 5N4, Canada, 1 4185415050 ext 203239.
JMIR human factors
|March 11, 2026
概括
电子邮件招聘是一种可行的,低负担的方法,用于初级保健研究患者参与. 分析参与度指标可以在现实临床环境中设计和优化数字招聘策略.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 数字健康数字健康
- 临床试验招聘 临床试验招聘
背景情况:
- 由于临床工作量和干扰,初级保健研究中的患者招募面临着挑战.
- 基于电子邮件的招聘为传统方法提供了一个可扩展的,低负担的替代方案.
- 有限的经验数据存在于初级保健电子邮件招聘的设计和性能.
研究的目的:
- 描述性地检查针对初级保健患者的电子邮件招聘活动的参与度.
- 提供关于数字招聘策略在现实世界初级保健环境中的有效性的见解.
主要方法:
- 从大规模电子邮件招聘活动 (2023年6月至2024年1月) 中对参与度指标的二次分析.
- 12家初级保健诊所通过标准化电子邮件模板邀请符合条件的成年人 (≥45岁).
- 分析的指标包括交付,打开,点击率和转换率以及设备类型.
主要成果:
- 高交付率 (96.6%),初次邀请的平均开放率为73.4%.
- 转化率为9.7%;点击率因内容而异.
- 提醒电子邮件显著提高了参与率 (66.7%);大多数电子邮件在计算机上打开 (85.4%).
结论:
- 基于电子邮件的招聘是吸引初级保健患者的可行和低负担的方法.
- 参与度指标为设计和监控数字招聘策略提供了宝贵的见解.
- 结果为完善初级保健研究中的电子邮件招聘活动提供了实际指导.
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