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波克蒙交易卡的销售特征:一项未来一年的实地研究
Johannes Heck1,2, Sarah Schormann3,4, Benjamin Krichevsky2,5
1Department of Psychiatry, Social Psychiatry and Psychotherapy, Hannover Medical School, Hannover, Germany.
PloS one
|March 12, 2026
概括
这项研究分析了德国的Pokémon交易卡销售情况,发现稀有和全息纸卡带来了收入,而不常见的卡片销售速度很快. 特定的扩张更受欢迎,某些地区的销售活动更高.
科学领域:
- 经济学 经济学 经济学
- 市场分析市场分析
- 这些都是收藏品.
背景情况:
- 自从1999年在北美首次亮相以来,Pokémon交易卡牌游戏 (TCG) 已经发展成为一个全球现象.
- 作为收藏品的Pokémon卡片的经济价值需要进行学术和商业研究.
研究的目的:
- 综合分析在德国eBay上销售的Pokémon交易卡的销售特点.
- 识别影响销售的因素,包括卡片稀有性,扩张类型和买家人口统计数据.
主要方法:
- 在eBay上监测了一年时间 (2024年5月至2025年5月) 的300个Pokémon交易卡的便利样本.
- 使用了描述性和推断性统计技术,包括生存分析和考克斯回归模型.
- 销售数据在德国全国范围内进行了分析,以尽量减少运费.
主要成果:
- 73.3%的卡销售,总收入为923.60欧元,平均价格为每张卡1.95欧元.
- 罕见的卡片和全息纸卡片不成比例地贡献了收入;不常见的卡片显示出快速的销售.
- 来自"团队火箭"和"体育馆挑战"扩展版的卡片销量比"基础套装2"的销量快.
- 男性购买者占主导地位,但女性购买者每张卡花费更多.
- 图林根和汉堡的销售额和收入相对于人口的比例高于预期.
结论:
- 根据卡片属性和扩张,Pokémon TCG销售表现出不同的模式.
- 在德国境内,有波克蒙卡牌交易的区域经济中心.
- 进一步的研究可以探索收藏卡市场的长期经济动态.
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