基于SMART模型的社会营销干预措施,以改善女大学生对维生素D补充剂的坚持:一个准实验性的混合方法研究
Zeinab Alipour Mansourkhani1, Mohammad-Reza Jowshan2,3,4, Narges Roustaei5
1Social Determinants of Health Research Center, Yasuj University of Medical Sciences, Yasuj, Iran.
Scientific reports
|March 15, 2026
概括
一项社会营销干预措施通过解决行为障碍,显著改善了女学生的维生素D补充. 这种方法为大学环境中促进预防性健康行为提供了一个可复制的模型.
科学领域:
- 公共卫生 公共卫生
- 健康 行为 健康行为
- 社交营销是社会营销.
背景情况:
- 维生素D缺乏是一个重要的公共卫生问题,特别是在年轻女性中.
- 行为障碍阻碍了维生素D补充剂,尽管维生素D对骨健康和免疫功能很重要.
研究的目的:
- 根据社会营销评估和响应工具 (SMART) 模型评估社交营销干预措施.
- 评估干预对女性大学生维生素D补充行为和计划行为理论 (TPB) 构造的影响.
主要方法:
- 一个准实验性的混合方法研究,涉及定性访谈和定量调查.
- 干预组在一个月内免费获得补充剂,教育课程,网络研讨会和数字材料.
- 使用曼·惠特尼U和奇方测试分析的数据,包括基线和干预后评估.
主要成果:
- 定性阶段确定了231个与障碍和促进者相关的代码.
- 干预后,所有TPB构造得分在干预组显著改善 (P < 0.0001).
- 干预组的定期维生素D补充剂增加到92%,而对照组的11.6% (RR = 7.93,P < 0.0001).
结论:
- 基于SMART模型的社交营销干预有效地改善了短期内维生素D补充的行为.
- 以受众为中心的方法是促进大学环境中预防性健康行为的实际框架.
- 需要对客观生物标志物的进一步研究和更长的随访,以确认长期可持续性.
相关概念视频
Vitamins
2.8K
Vitamins, derived from the Latin word for life, are essential organic substances required in small quantities for optimal growth and overall well-being. Unlike other organic nutrients, vitamins don't act as sources of energy or building materials but rather facilitate these nutrients' utilization by the body. Vitamins are predominantly coenzymes, assisting enzymes in specific chemical actions, like the oxidation of glucose for energy involving B vitamins. Most vitamins are not produced...
2.8K
Models of Health Promotion and Illness Prevention II
2.2K
The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results...
The agent-host-environment model states that disease results...
2.2K
Models of Health Promotion and Illness Prevention I
3.0K
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
3.0K
Study Designs in Epidemiology
1.4K
Epidemiological study designs are fundamental tools for investigating the distribution, determinants, and control of health conditions in populations. They help researchers understand the relationships between exposures and outcomes, and they broadly fall into two categories: "observational" and "experimental" studies.
Observational studies are those where the researcher does not intervene but rather observes natural variations. They include cross-sectional, cohort, and...
Observational studies are those where the researcher does not intervene but rather observes natural variations. They include cross-sectional, cohort, and...
1.4K
Role of Skin in Vitamin D Synthesis
8.5K
The skin plays a crucial role in the synthesis of vitamin D, a vital nutrient for various physiological processes in the body. Vitamin D is unique because it can be synthesized in the skin through a series of chemical reactions triggered by exposure to ultraviolet B (UVB) radiation from sunlight.
The solar UV B rays (290-315 nm) are absorbed by the skin, and 7-dehydrocholesterol (provitamin D3) photolyzes it to previtamin D3, which undergoes a rapid transformation to vitamin...
The solar UV B rays (290-315 nm) are absorbed by the skin, and 7-dehydrocholesterol (provitamin D3) photolyzes it to previtamin D3, which undergoes a rapid transformation to vitamin...
8.5K
Bioavailability Study Design: Healthy Subjects Versus Patients
199
Bioavailability studies are essential for evaluating a drug's therapeutic efficacy and understanding its absorption patterns under various physiological conditions. Conducting such studies on target patient populations provides more relevant data by simulating real-world disease states. However, practical challenges often necessitate the use of young, healthy adult volunteers as study subjects.Patients may exhibit altered drug absorption patterns due to the effects of the disease itself,...
199

