检查多维距离对抗生素风险意识和预防行为的影响
Yuchen Zhou1, Jinqiu Chen2, Zhongshi Guo1
1School of Communication, Hong Kong Baptist University.
Health communication
|March 17, 2026
概括
这项研究探讨了不同类型的心理距离如何影响抗生素风险感知. 假设的距离显著影响了风险感知,而在这些条件下,时间和空间距离没有.
科学领域:
- 卫生沟通健康沟通
- 风险感知 风险感知
- 心理上的距离 心理上的距离
背景情况:
- 在有说服力的健康信息中,心理距离是关键.
- 以前的研究集中在单个距离上,而不是组合效应.
- 抗生素风险需要有效的沟通策略.
研究的目的:
- 研究多维心理距离对抗生素风险感知的影响.
- 检查假设,时间和空间距离的相互作用.
- 了解对预防性行为意图的影响.
主要方法:
- 一个2x2x2的在线实验,有371名参与者.
- 操纵了假设的时间和空间距离线索.
- 测量抗生素风险感知和行为意图.
主要成果:
- 假设的距离显著影响了抗生素风险感知.
- 在这种情况下,时间和空间距离没有显著的影响.
- 多维距离线索在健康信息中相互作用.
结论:
- 假设的距离是沟通抗生素风险的关键因素.
- 未来的健康传播策略应该考虑多维的距离影响.
- 需要进一步的研究来探索时间和空间距离的影响.
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