电视广告中的暴力在非暴力节目中. 1996年美国职业棒球大联盟季后赛
1Family Practice Department, Hennepin County Medical Center, Minneapolis, Minn 55408, USA.
JAMA
|October 7, 1997
概括
在1996年大联盟棒球季后赛期间,暴力电视广告很常见,在家庭观看时间经常播出. 这些广告,通常是宣传电视节目和电影,包含图形内容,使父母很难保护孩子免受暴力.
科学领域:
- 媒体研究 媒体研究
- 通信研究研究 通信研究
- 社会学 社会学 社会学
背景情况:
- 主要棒球联赛季后赛传统上被认为是面向家庭的观看活动.
- 有关在此类节目期间播放的广告内容存在担忧.
- 之前的研究可能没有具体量化这项体育赛事期间广告中的暴力内容.
研究的目的:
- 为了确定1996年大联盟棒球季后赛期间播出的电视广告中暴力内容的普遍性.
- 分析通过暴力广告宣传的产品和媒体类型.
- 评估暴力内容的性质,包括行为,威胁和后果.
主要方法:
- 1996年10月所有世界系列赛,美国联盟冠军系列赛和第一轮季后赛比赛的录像.
- 在15场电视季后赛比赛中播出的广告内容分析.
- 基于暴力内容的广告的分类,包括行为,威胁,后果和图形材料.
主要成果:
- 在1528个广告中,104个广告 (6.8%) 包含暴力内容.
- 暴力广告在世界系列赛 (每场10场) 中最常见,其次是美国联盟冠军系列赛 (每场6场) 和第一轮比赛 (每场3场).
- 电视节目 (67.3%) 和大屏幕电影 (19.2%) 的促销构成了大多数暴力广告,图形内容和武器使用 (刀,枪) 也被注意到.
结论:
- 在1996年美国职业棒球大联盟季后赛期间,广告中的暴力内容普遍存在.
- 大多数暴力广告都宣传电视节目和电影.
- 这种内容的存在与家庭观看的直觉相反,并对父母的指导提出了挑战.
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