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Strategic planning for every manager.

P N Reeves1

  • 1George Washington University, Washington, DC.

Clinical Laboratory Management Review : Official Publication of the Clinical Laboratory Management Association
|June 8, 1990
PubMed
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Strategic planning is essential for small organizations, not just large ones. This article explains how small businesses can implement strategic planning to optimize resource use and ensure long-term success.

Area of Science:

  • Management Science
  • Organizational Behavior

Background:

  • Many small organizations limit planning to discrete projects, based on misconceptions about strategic planning's applicability and complexity.
  • This limited approach hinders long-term survival and prosperity by neglecting a crucial managerial tool.

Purpose of the Study:

  • To demonstrate that strategic planning is a vital tool for all organizations, regardless of size.
  • To debunk the myth that strategic planning is exclusively for large enterprises or is overly complex for smaller ones.
  • To provide a practical framework for implementing strategic planning in small organizations.

Main Methods:

  • The article outlines a sequential decision-making process applicable to strategic planning.
  • It illustrates each step with examples tailored to a typical small enterprise.

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  • The core methodology involves relating every organizational decision to its mission to ensure resource optimization.

    • Main Results:

    • Strategic planning enables effective resource allocation by aligning decisions with organizational mission.
    • The process of strategic planning is adaptable; the effort required varies with organizational size and complexity.
    • Small organizations can successfully implement strategic planning without being deterred by perceived complexity.

    Conclusions:

    • Small organizations can and should adopt strategic planning for long-term viability.
    • The perceived complexity of strategic planning is a barrier that can be overcome with a clear process.
    • Implementing strategic planning empowers small businesses to utilize resources effectively and achieve sustained prosperity.