Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Principles for communicating with aging health-care consumers.

C D Schewe1, H E Spotts

  • 1University of Massachusetts, Amherst.

Clinical Laboratory Management Review : Official Publication of the Clinical Laboratory Management Association
|August 7, 1990
PubMed
Summary

Healthcare providers need effective communication strategies to reach aging populations. Behavioral science research offers guidelines for marketing to older adults, improving patient outreach and engagement.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Medical outshopping intent: profiling the health care consumer.

Journal of hospital marketing·1997
Same author

Assessing perceived health among older adults: conceptual review and proposed measurement model.

Journal of ambulatory care marketing·1991
Same author

Methodological issues in aging research.

Journal of ambulatory care marketing·1990
Same author

Communicating with the elderly consumer: the growing health care challenge.

Journal of health care marketing·1989
Same author

Marketing orientation: how do hospital administrators compare with marketing managers?

Health care management review·1984

Area of Science:

  • Gerontology
  • Health Communication
  • Behavioral Science

Background:

  • The healthcare market is rapidly aging, presenting evolving medical needs.
  • Rising costs and reduced public assistance necessitate improved healthcare marketing.
  • Effective patient communication is crucial for addressing the needs of older adults.

Framework:

  • This article synthesizes behavioral science research on communication with aging audiences.
  • It provides actionable guidelines for healthcare providers to connect with older consumers.
  • The focus is on leveraging behavioral insights for targeted health marketing.

Implementation:

  • Guidelines can inform the design of advertising, brochures, and newsletters.
  • Strategies aim to enhance the reach and effectiveness of health treatments.

Related Experiment Videos

  • Practical applications for daily patient and colleague interactions are offered.

    • Implications:

    • Healthcare providers can improve patient engagement and treatment accessibility.
    • Enhanced marketing strategies can better serve the growing older demographic.
    • Managers and professionals gain tools for more effective communication in healthcare settings.