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Multi-attribute analysis of benefit managers' preferences for smoking cessation programs.

R Spoth1

  • 1Iowa State University, Ames 50011.

Health Values
|August 7, 1990
PubMed
Summary

Worksite benefit managers prefer smoking cessation programs prioritizing cost, management flexibility, and success rates. Low-cost, adaptable programs with proven results are most appealing to employers.

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Area of Science:

  • Health Services Research
  • Behavioral Science

Background:

  • Worksite smoking cessation programs are crucial for employee health and productivity.
  • Understanding employer preferences is key to designing effective and adoptable programs.

Purpose of the Study:

  • To investigate worksite benefit managers' preferences for smoking cessation program attributes.
  • To identify key factors influencing the selection of workplace smoking cessation interventions.

Main Methods:

  • Conjoint analysis, a multi-attribute preference evaluation method, was employed.
  • Formative research included literature reviews, interviews, and a focus group.
  • 103 U.S. personnel benefit managers participated in the study.

Main Results:

  • Cost per employee, management options, success rates, and endorsements were highly valued attributes.
  • Program materials and content (preparation vs. maintenance) received lower utility.
  • Simulations favored low-cost, flexible-delivery programs; worksite type influenced preferences.

Conclusions:

  • Program design should emphasize cost-effectiveness, flexible management, and demonstrable success.
  • Tailoring cessation program offerings to specific worksite characteristics may enhance uptake and effectiveness.

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