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Managing strategic change.

A D Bender1, A W Muraphy, J P Redden

  • 1School of Management, Widener University, Chester, PA.

The Health Care Supervisor
|November 5, 1990
PubMed
Summary
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Strategic business planning involves formulation and implementation. Effective strategy requires management to focus equally on the crucial change process and its successful execution for optimal business outcomes.

Area of Science:

  • Business Administration
  • Strategic Management
  • Organizational Behavior

Background:

  • Strategic business planning is commonly viewed as a two-step process: formulation and implementation.
  • Significant academic and practical effort has historically focused on the formulation of strategies aligned with environmental pressures.

Purpose of the Study:

  • To emphasize the critical importance of the implementation phase in strategic business planning.
  • To highlight that successful strategy execution is as vital as strategy formulation.

Main Methods:

  • Conceptual analysis of the strategic planning process.
  • Literature review on strategy formulation and implementation.
  • Emphasis on the management of the change process inherent in implementation.

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Main Results:

  • Strategy formulation alone is insufficient for achieving business objectives.
  • Effective strategy realization hinges on dedicated attention to the implementation phase.
  • The management of the change process is a key determinant of successful strategy implementation.

Conclusions:

  • Strategic business planning requires a balanced focus on both formulation and implementation.
  • Management must actively engage with and manage the change process for successful strategy execution.
  • Prioritizing implementation is essential for translating strategic plans into tangible results.