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Managing strategic change
A D Bender1, A W Muraphy, J P Redden
1School of Management, Widener University, Chester, PA.
The Health Care Supervisor
|November 5, 1990
Abstract:
Strategic business planning is a two-step process--(1) formulation and (2) implementation. While much effort has been placed on how to formulate strategies that are consistent with internal and external environmental pressures, the key lies in making strategies work. Management cannot stop with formulation but must concern itself equally with the implementation process. This means paying attention to the change process and its management.